Color theory

Color and culture

As well as color psychology, certain parts of the world also have symbolic associations with particular colors.

If you are going to launch your product outside of your own familiar culture, you might need to know that your lucky green suggests corruption in North Africa or your wholesome brown is a mourning color in India.

See the table below for more cultural cues – and remember that whatever the cultural association, the physiological reaction to the color will still be the same (eg red raises the heart-rate) so both need to be considered.

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